Just Released: Youth Exposure to Alcohol Advertising on Radio --- United States, June--August 2004

Just Released: Youth Exposure to Alcohol Advertising on Radio --- United States, June--August 2004 In the United States, more underage youth drink alcohol than smoke tobacco or use illicit drugs . Excessive alcohol consumption leads to many adverse health and social consequences and results in approximately 4,500 deaths among underage youth each year . Recent studies have emphasized the contribution of alcohol marketing to underage drinking and have demonstrated that a substantial proportion of alcohol advertising appears in media for which the audience composition is youth-oriented (i.e., composed disproportionately of persons aged 12--20 years).