NCAA Recruiting Young Audience for Beer Ads
The National Collegiate Athletic Association (NCAA) is actively building brand loyalty among young people in order to get them interested in sports and to boost the attractiveness of NCAA telecasts to advertisers. But those recruitment efforts may deliver more and more young viewers to Anheuser-Busch and other beer marketers which advertise heavily on college sports.
Thursday, July 28, 2005
NCAA Recruiting Young Audience for Beer Ads
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment